Success, being a Journey, is courted by everyone, yet only a few gets rewarded with its holy grail.
Truth is, seeking success is natural. But succeeding is deliberate- it comes with varying prices.
Irrespective of your call, understand that you can succeed. It is not a strong factor whether others succeeded in it or the market is too crowded. The key to succeeding is in reinventing what you do, how you do it and where you do it-over and again. Same product, different process/procedure.
Truth is, seeking success is natural. But succeeding is deliberate- it comes with varying prices.
Irrespective of your call, understand that you can succeed. It is not a strong factor whether others succeeded in it or the market is too crowded. The key to succeeding is in reinventing what you do, how you do it and where you do it-over and again. Same product, different process/procedure.
For every successful venture/business, five key processes must be followed. The essence of this is to expose your consciousness to them so you can avoid common mistakes and potholes as you traverse the success curve.
Before we highlight these, a quick things of note:
1. Before placing your ladder to climb to Success, make sure it is leaning against the right wall. Don't just try hands on everything. Ensure the things you do surely gives you joy and you can thrive at them. Here, your will to create and reinvent you draws Success your way.
2. Success is by choice. Resolve to make this choice. You will need then to change your attitude, keep to details, talk less, reduce your friends etc.
3. Make out time to completely plan key things you need for the Success Journey. Yes, Success is a journey.
3. Resolve in time to do something, everyday that will lead you there. For instance, save daily to buy the equipment you need; take that course to learn the skill you need etc.
4. Ensure to do the things that are more important before going onto those of less contributions to your dream.
5. Never stop leaning and growing. A man is only as good as the much he knows.
Back to our lecture, five key things you need to observe and do on you.
First on the list is Organizational Direction.
At this stage, you have resolved to succeed, and have carefully placed your Success ladder on the right wall (meaning you have chosen a field you are comfortable with and will not labour/struggle in).
First thing you do is to create a Direction for your business/job/passion.
Determine what you are about. Create a vision, a mission, the audience demographics etc. This is called the company's Core Competency. This will set you apart from the rest.
Determine also your brand colour(s), motto, logo etc. These will make you recognisable. Without these, you are simply going to be running in circles while the major customers will always go to the firm with a face and is identifiable.
Creating an Organizational Direction also involves settings goals etc. It includes determining the work behaviours of your would-be staff. It sets the line. A firm/company without a direction will soon faze out of the market. This is what makes a brand strong or not.
Of importance is having your brand officially registered with the country you wish to operate in/from (in Nigeria, this is with CAC. You can as well open a company corporate account alongside). This will secure your brand name and keep you entrenched.
This is the foundation stage of business development.
Determine also your brand colour(s), motto, logo etc. These will make you recognisable. Without these, you are simply going to be running in circles while the major customers will always go to the firm with a face and is identifiable.
Creating an Organizational Direction also involves settings goals etc. It includes determining the work behaviours of your would-be staff. It sets the line. A firm/company without a direction will soon faze out of the market. This is what makes a brand strong or not.
Of importance is having your brand officially registered with the country you wish to operate in/from (in Nigeria, this is with CAC. You can as well open a company corporate account alongside). This will secure your brand name and keep you entrenched.
This is the foundation stage of business development.
When sure of the foundation, the next thing to do is to...
